Secret Software Pricing

Michael Stahl of the Oxford Consulting Group wrote an article that appeared in today's London Free Press entitled Fear of online pricing unfounded. He discussed a typical vendor strategy where it hides its standard prices. Prices are quoted only on a confidential basis. This leads to purchaser distrust, and for software, the suspicion that list prices may be artificially high just to keep annual maintenance costs high. (Watch out for maintenance fees expressed as a % of then current list price.)

To show how strange this approach is, Michael compares it to what a retail shopping experience would be like if done the same.

Read Michael Stahl's article (Click on "news", then "publications")

GeneralDavid Canton