10 - 20 - 30 presentation rule

This is a rule for any presentation to an investor, customer, or partner. A client recently found it helpful, so thought it worthwhile to post. The rule says that a good pitch should be 10 slides, 20 minutes, and no less than 30 point text.

The link below is to an excerpt from Guy Kawasaki's book, The Art of the Start, that details the theory and has a specific example of what each of the 10 slides should show for a pitch to an investor.

Read the Art of the Start excerpt